By Hamad Al-Morished
Published on September 18, 2023
The worst thing in the world is for a company to sit on their laurels, when a shark stops moving it starts dying, But not setting the narrative, getting into the fry is what bring attention to the company. You let competition dictated your companies perception. For a lot of owners they feel like their content is simply screaming at the void. Without getting any kind of reward often the issue is failing to hit critical mass with relevant content.
A lot of companies have a level of entitled believing they are doing their bit, I would rather say their bare minimum and sometimes falling to do that. Content and it’s applications can make or break a business, and I’m not talking about those call to action posts on Insta.
The Era of the Transparent Titan
Rewind twenty years, and the average Joe knew their favorite company’s logo better than the face or voice of its leader. Today, however, the game has shifted. Consumers and stakeholders want to hear from their leads on a regular base; What their goals and visions, what are they working to wards or new products on the horizontal. It’s no quaintance that so many business tycoons use every opportunity to get on camera, podcast, and stage. But why stop at monthly or quarterly interviews? Weekly should be the rhythm.
The Power of Persistent Presence
A weekly interview spot doesn't just mean more screen time; it’s about building trust, fostering relationships, and painting a vivid, evolving picture of a company's trajectory. Businesses are no longer fortresses walled off from scrutiny. In a time where brand loyalty is shaped more by belief in a company's mission than by its products, these consistent check-ins can be transformative. A company is only has good as the people who work there and if you want to have the best of the industry you company has to be aspirational to work in.
A company is used by their leadership why do we know the name of the biggest CEOs because all of them produce content; maybe not directly but indirectly counts too. I’m not saying that the only hope you have is going infornt of a camera and screaming your message; I’m saying you need to look at the business, what you want people to understand about it, and then interact with it. Naturally the best thing for you and the company is screen time.
Remember the old adage? Out of sight, out of mind. It's true for brands too. Regular corporate interviews ensure that a brand's message, its values, and its updates stay in the forefront of public consciousness. It's a signal that a company is actively steering its ship, listening to feedback, and ready to pivot if need be.
The Amplified Voice
Here's the real deal: more visibility means more clout. If you've got the platform, you've got the power. Being connected isn’t just trendy—it’s vital. Think back to Steve Jobs and his "reality distortion field." This wasn't about ignoring reality; it was about bending it, challenging what was thought possible, and championing his unwavering belief in a better future. Because of that, he didn't just change a company; he changed the world.
Now, let's get down to brass tacks: compensation. We're not just talking about figures on a paycheck, but the real power of influence. Imagine being the beacon, the voice that others gravitate towards. When you shift from a mere contributor to a thought leader, from a participant to a game-changer, your value doesn't just double—it skyrockets.
When you command the narrative, when your voice is the one that shapes industries, that's when the financial game changes. It's not merely about moving from BHD 60,000 to BHD 120,000. However, a shift to 10,000,000 BHD. to get to that level you have to have a profile that fits the stage, that means being a limelight in the industry.
The Dark Side Of The Moon
Of course, there’s no reward without risk. Increased exposure means any slip, any inconsistency, or any hint of insincerity gets magnified. Yet, isn't this what we want? CEOs and corporate leaders on their toes, aware that their words carry weight, and consistency is non-negotiable.