top of page
  • M W

The Genius of Caesar Lessons for Modern Day Entrepreneurs

By Hamad Al-Morished

Published on September 24, 2023

Alright, gather around, folks. We're throwing it back a couple millennia back, to be exact. This week, we're talking Rome. Nope, not pasta, Ferraris, or the Leaning Tower. We're diving into the grandeur of The Roman Empire. But wait, not to be muddled with the Holy Roman Empire. Still with me? Good. It's time to shine a spotlight on the OG legend of the ancient Roman hustle: Julius Caesar.

Now, I see some of you scratching your heads, wondering, "What in the world could an ancient emperor possibly teach me about modern business?" Well, as it turns out, a whole lot. Beyond his triumphs in battle, Caesar was a master strategist and innovator in his own right, navigating the intricacies of an empire and, let's not forget, turning a pretty coin while doing so.

Here's a glimpse at three monumental lessons we can pluck from Caesar's playbook and seamlessly weave into our modern grind:


In a world of ever-shifting goalposts and rapidly evolving markets, it's adapt or perish. The giants of industry recognize limits, not as roadblocks, but as challenges, pushing the envelope to redefine what's achievable. Steve Jobs, in his indomitable spirit, showcased this brilliantly. When faced with the 'impossibility' of compressing the iPod further, he simply plunged it into an aquarium. As bubbles floated up, he declared, "Those are air bubbles. That means there's space in there." Genius, right?

Conversely, complacency can lead to one's undoing. Remember Blockbuster? They naively believed streaming was a passing trend and clung onto their DVD rental model. Then along came a fledgling company, mailing DVDs and then pivoting hard into streaming, even inviting the unpredictable 'Chaos Monkey' to stress-test their systems. Yep, you guessed it—Netflix. And the rest, as they say, is history.

(The Last Blockbuster)

The bottom line? Embrace change. It's the only constant. And in the wise words of Julius Caesar himself, "Veni, Vidi, Vici" – I came, I saw, I conquered. So can you.


When it comes to hallmark traits that make a leader truly stand out, decisiveness sits right at the top. Caesar epitomized this quality. Defying conventional wisdom and military norms, he was unafraid to stand shoulder to shoulder with his soldiers on the frontlines. It wasn’t just a tactical move; it was a powerful statement. The message? Leaders lead from the front, making the tough calls, taking the risks, and being the example their troops need.

Fast forward to our modern era, and we witness a similar audacity in Elon Musk. This man decided that an electric car wasn’t just going to navigate our roads but would also cruise through space. And so, the Tesla Roadster found itself hurtling through the cosmos at breakneck speeds. But it's not just about flashy space stunts. When Musk saw challenges in production, he didn’t sit in a plush office awaiting reports. Instead, he famously camped at his factory, working grueling hours alongside his team, troubleshooting, and finding solutions. It's reminiscent of the pioneering spirit of another legend, Henry Ford, the father of modern car manufacturing.

(Where did I park my Tesla again)

In the entrepreneurial world, decisiveness isn’t just about making choices quickly; it's about making the *right* choices with conviction and standing by them. It's the ability to cut through noise, understand the pulse of a situation, and act on it without hesitation. Caesar had it, Musk has it. The question is, do you?

Building Alliances:

In the intricate dance of power and politics, Caesar understood one thing exceptionally well: to rise and reign, one needed allies. The creation of the First Triumvirate wasn’t just a tactical maneuver. It was a strategic masterpiece. Caesar, Pompey, and Crassus, while each wielding immense influence individually, became an unstoppable force when combined. Their alliance allowed them to pool resources, influence decisions, and counteract opposition. But it wasn't just about power; it was about recognizing areas of mutual benefit and leveraging synergies.

(First Triumvirate)

Jump to our tech-driven era, and alliances remain as vital as ever. Consider Steve Jobs and Apple during the 90s. The tech giant was on the brink, facing immense competition. Then, in a move that baffled many, Jobs and Bill Gates announced a collaboration. Instead of locking horns, Apple and Microsoft found common ground. Microsoft's software on Apple's machines, especially at a critical juncture, was nothing short of revolutionary.

Speaking of revolution, let's touch upon Elon Musk again. When he dreamt of an electric future, he recognized a simple truth: Tesla alone couldn't bring about an electric revolution. So, in an unprecedented move, Tesla opened up its patents. Detractors labeled it madness. In reality, it was genius. By doing so, Elon was inviting the entire industry in, turning potential competitors into collaborators. By buying products and fostering alliances with traditional automotive suppliers, Tesla ensured its technology became the industry benchmark.

Alliances, whether in ancient Rome or Silicon Valley, are about recognizing the broader vision, understanding that sometimes collaboration trumps competition, and knowing that together, we can often achieve much more than we can apart. Caesar knew it. Jobs knew it. Musk knows it. So, when looking at your own ventures, ask yourself: "Who can I build alliances with?"

P.s. Don't forget to Book a call with us with

53 views0 comments

Recent Posts

See All
bottom of page