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Pole Dance Teacher in the Middle East | Unsolved Truths Podcast × Dina Elhifnawi | Episode 14 part 1





00;00;00;06 - 00;00;01;11

Speaker 1

I have a brand.


00;00;01;11 - 00;00;06;02

Speaker 2

Manager, which is she's responsible for marketing and branding and design.


00;00;06;27 - 00;00;07;21

Speaker 3

How long you've had her?


00;00;08;17 - 00;00;10;01

Speaker 2

Since I opened three years.


00;00;10;01 - 00;00;23;18

Speaker 3

Three years. And she's running her Instagram. Yeah. So in three years, we got 5000 followers. Yeah. Fire! The fire. Why 5000 followers in three years.


00;00;24;14 - 00;00;26;21

Speaker 1

So? So what? So what?


00;00;26;27 - 00;00;32;14

Speaker 3

That should be three months. That's money that you're paying someone.


00;00;33;00 - 00;00;33;18

Speaker 1

Yeah.


00;00;33;23 - 00;00;34;25

Speaker 3

Jumanji begins.


00;00;34;28 - 00;00;35;08

Speaker 1

Yeah.


00;00;36;11 - 00;01;05;21

Speaker 3

So, you know, it's okay. Well, today we're here with Gina, and she's going to explain to us her interesting and fantastic business that she started in 2018 99. Second time. I've got to run now. So. Yeah. So how did you first find that yoga hole holistic lifestyle?


00;01;06;11 - 00;01;34;02

Speaker 2

So I started back in 2014 when I was in Egypt. I was a student and I just from the first class I joined, which was Paul, I just got hooked. And after a year and a half, I became an instructor. Mm hmm. Now, I got married. I had to. To move to Bahrain, and I came here with my husband, like, not knowing anything, not having any friends, anything.


00;01;34;02 - 00;01;35;18

Speaker 2

And I just, like.


00;01;36;01 - 00;01;36;18

Speaker 4

Hustled.


00;01;37;22 - 00;01;41;19

Speaker 1

I would go to every gym in Bahrain.


00;01;41;19 - 00;02;11;04

Speaker 2

I would check if they have a possibility of us to do that. We like I could teach there and I started teaching in 2018, um, for one year under like a ballet studio. And then after one year I decided like to just open my own thing in a gym and I had just like one room and I would do every, all the classes there, like pole flexibility, strength training, handstands and all that.


00;02;11;20 - 00;02;18;15

Speaker 2

Um, yeah. And after, um, I believe two.


00;02;18;15 - 00;02;19;13

Speaker 1

Years.


00;02;20;02 - 00;02;21;12

Speaker 2

The gym had to close down.


00;02;21;25 - 00;02;22;10

Speaker 3

COVID.


00;02;22;19 - 00;02;23;25

Speaker 2

Yeah.


00;02;23;25 - 00;02;25;21

Speaker 3

Okay, so we can cut it.


00;02;26;02 - 00;02;26;15

Speaker 4

Yeah.


00;02;27;18 - 00;02;37;06

Speaker 2

So, um, and I just recently this year in January, I opened in Bahrain Financial Harbor.


00;02;37;09 - 00;02;37;19

Speaker 1

Mm hmm.


00;02;38;05 - 00;02;44;11

Speaker 2

So, yeah. And now I have, like, two studios, one pool and one hoop. Aerial hoop.


00;02;44;28 - 00;02;56;01

Speaker 3

Um, and how did that work with. With the membership? Do you charge then by class or do you do a monthly payment or do you do a mixture of both?


00;02;56;10 - 00;03;16;06

Speaker 2

I have. I do both. You do? So there is per class for someone who just wants to come and have fun like just once a week or is committed to more than one thing. So they can only come once. And I have packages for people who just wants to come more than one time, like three times week.


00;03;16;08 - 00;03;17;02

Speaker 3

So. Right.


00;03;17;02 - 00;03;19;29

Speaker 4

Mini set up. Yeah.


00;03;19;29 - 00;03;23;00

Speaker 1

No, I have a lot of people actually that come more.


00;03;23;01 - 00;03;26;25

Speaker 2

Like attend in one day. They would attend two classes.


00;03;26;27 - 00;03;29;26

Speaker 1

Oh, wow. Yeah, yeah, yeah. It's very addictive.


00;03;30;24 - 00;03;30;26

Speaker 4

Well.


00;03;31;20 - 00;03;32;26

Speaker 1

Yeah, I can imagine.


00;03;32;26 - 00;03;38;23

Speaker 3

That's like from a pole perspective, that must require not just a lot of flexibility, but I imagine a lot of strength as well, right?


00;03;39;00 - 00;03;39;12

Speaker 2

Yeah. Yeah.


00;03;39;14 - 00;03;41;18

Speaker 3

And how long is the class for? 40 minutes. 30 minutes.


00;03;42;07 - 00;03;42;24

Speaker 2

One hour.


00;03;42;27 - 00;03;43;23

Speaker 3

One hour.


00;03;43;28 - 00;03;44;27

Speaker 2

Yeah, yeah, yeah.


00;03;46;03 - 00;03;47;06

Speaker 1

But then you like you.


00;03;47;07 - 00;03;53;20

Speaker 2

Attend two classes to complement each other, like flexibility. One hour and then, um, pull or like, hoop, you.


00;03;53;20 - 00;03;59;07

Speaker 3

Know, and that's like, back to back, like, oh, okay. So there's not like an interlude, like a break between those two.


00;03;59;20 - 00;04;03;05

Speaker 2

Like back to back, like finish. Go to the other studio and.


00;04;03;11 - 00;04;08;06

Speaker 3

You can see the shock in my face. So you have other instructors, I imagine.


00;04;08;07 - 00;04;09;27

Speaker 1

Yeah, yeah, yeah, yeah. We're like.


00;04;10;07 - 00;04;24;23

Speaker 2

We're like, um, now we're like 13. Mhm. Um, but I used to teach everything at the beginning. Yeah. Because I was the only person like my students back then. Became instructors now.


00;04;24;28 - 00;04;26;00

Speaker 1

Really? Yeah.


00;04;26;10 - 00;04;47;24

Speaker 3

And how, how did you manage that? Did you, did you just talk to them one day and said, hey, you know what? Or did they come to you? So basically because like Serge interrupted, because especially if you're if you just started your business and you don't have any staff for a lot of people who who are like everything right there, mister, everyone misses everyone.


00;04;47;24 - 00;05;02;16

Speaker 3

It's so scary taking on your first staff, both because of the responsibilities suddenly that you have. Because of them. Yeah. And then you're also worried about your own brand, you know, are they going to be okay? Are they going to show up drunk? Are they going to mess up classes?


00;05;02;16 - 00;05;02;28

Speaker 4

You know?


00;05;03;26 - 00;05;06;29

Speaker 3

You know, class starts at one and they're coming at three.


00;05;07;07 - 00;05;12;03

Speaker 1

Mhm. Yeah. Yeah, yeah, yeah, yeah. Yeah. Well, well they were.


00;05;12;03 - 00;05;19;17

Speaker 2

Pretty committed as, as students and there were times that I had to leave the country to just.


00;05;19;26 - 00;05;21;01

Speaker 3

Go see family.


00;05;21;01 - 00;05;21;18

Speaker 2

Or family.


00;05;21;19 - 00;05;22;08

Speaker 3

Whatever. Yeah.


00;05;22;08 - 00;05;51;02

Speaker 2

Yeah. Maybe also like because I used to teach for longer hours, like 5 hours a day. Like it's too much, you know, like 14 hours a week. Just training like you are training, you know, because teaching is also you're working out at the same time. So like sometimes I'm like I can't, like my muscles are just so like my body's drained, you know, and I need time off and they would be like, okay, like, let me just sub the class.


00;05;51;02 - 00;06;03;06

Speaker 2

It's okay, you know, and it just happens. And then they right. I just reached out to them like, do you want to pursue this? Do you want to have like certification? You want like.


00;06;03;11 - 00;06;05;10

Speaker 3

Oh, you, you do a certification system as.


00;06;05;10 - 00;06;07;00

Speaker 1

Well. There is I.


00;06;07;04 - 00;06;31;01

Speaker 2

Don't personally do it. There is this UK program that we do online and then we like, uh, take exams and send videos and then they just give us the certification if we pass. Uh, and yeah, like a lot of girls wanted to do that and this helped me a lot because no one like it took a while at the beginning.


00;06;31;17 - 00;06;43;27

Speaker 2

But yeah, it was just grew from within and it's, it was nice, it was perfect because they know how it is and how things work, you know. So, um, yeah.


00;06;44;00 - 00;06;52;08

Speaker 3

Because for, for a lot of the Western audience, uh, would, would be shocked to hear that there's a whole classes in the Middle East. That's not.


00;06;52;20 - 00;06;53;02

Speaker 1

Something.


00;06;53;02 - 00;07;07;03

Speaker 3

They expect, right? Yeah. They think a burka, they think they care that they, you know, they don't yeah, they don't really understand how the Middle East is. But from from my knowledge, I think you're the first if not, you're a still a monopoly in this business. Yeah.


00;07;07;11 - 00;07;14;09

Speaker 1

Right. Yeah, that's fantastic. Yeah, that's good. Yeah, yeah. And it's yeah. It's going well.


00;07;14;09 - 00;07;19;23

Speaker 3

And do you, what do you find with your clientele? Are they mostly Middle Eastern? Are the Westerners, are they a mixture of both?


00;07;19;28 - 00;07;23;25

Speaker 2

They're a mixture of both, but mostly like Bahrainis and Saudis.


00;07;24;06 - 00;07;25;07

Speaker 1

Oh, really? Yeah.


00;07;25;07 - 00;07;27;11

Speaker 2

I have people coming from Hollywood.


00;07;28;13 - 00;07;33;11

Speaker 1

All the way from Kabul. Yeah. And then go back again. Yeah.


00;07;33;11 - 00;07;35;22

Speaker 4

Like you can see their faces again.


00;07;35;22 - 00;07;36;12

Speaker 1

Yeah.


00;07;37;02 - 00;07;39;24

Speaker 3

Do you have any guys as well in these classes or generally women.


00;07;39;25 - 00;07;41;21

Speaker 1

No, it's only ladies only.


00;07;41;24 - 00;07;45;09

Speaker 3

Yeah, I can imagine. There must be requests for guys as well.


00;07;45;09 - 00;07;46;24

Speaker 1

A lot, a lot.


00;07;46;24 - 00;08;00;19

Speaker 2

A lot of requests. But like, my main focus was just getting women comfortable here and just knowing that this is their space. And I didn't want to just make things, you know, which.


00;08;00;24 - 00;08;13;28

Speaker 3

Would not be an option to you if you would have a separate space, let's say, if, if one is in financial harbor and another one is, I don't know, Marina Hamad or somewhere in S.F., would that be something you'd be interested in pursuing?


00;08;13;28 - 00;08;33;07

Speaker 2

Yeah, of course. Yeah. Yeah. Even in Financial Harbor, there's so many places, but maybe not. I don't. I still like a lot of people have been telling me like, Oh, I would like to have classes and I'm thinking of doing a mixed class, maybe like on a Friday where there is no classes and like there's no like.


00;08;34;16 - 00;08;36;29

Speaker 1

They won't like come and see.


00;08;36;29 - 00;08;50;08

Speaker 2

Anything or like, get comfortable because I don't want to, uh, make them uncomfortable. Um, yeah, I'm just. I'm considering that having, like, a family fitness class.


00;08;50;08 - 00;08;58;03

Speaker 3

Well, I mean. I mean, I sound like a philistine, an old man, but I can imagine that there are a lot of gay men who would be interested in taking pole classes.


00;08;58;03 - 00;08;59;01

Speaker 2

A lot of.


00;08;59;20 - 00;09;14;27

Speaker 3

It's the it seems like it's a missed opportunity. But at the same time, I can understand as a business owner, you know, you have so much responsibility. And then the question is how much more time to invest in the how much monetary gain and my yeah. From, from that aspect.


00;09;14;27 - 00;09;15;29

Speaker 1

Yeah, yeah, yeah, yeah.


00;09;16;01 - 00;09;37;07

Speaker 2

And my focus are and woman you know, like this is my main focus. When I started this, I just wanted to make them just feel comfortable in their body and accept their body how it is. And like I have so many shapes and different shapes and sizes, like I have big girls and I have skinny girls and I.


00;09;37;07 - 00;09;40;15

Speaker 1

Have a girl that is four years old and I.


00;09;40;15 - 00;09;43;28

Speaker 2

Have a woman that's 59 years old.


00;09;44;14 - 00;09;46;16

Speaker 3

That sounds weird to have those two in the same classes.


00;09;46;16 - 00;09;47;28

Speaker 1

You know, not see. But I.


00;09;48;23 - 00;09;49;23

Speaker 3

Wasn't just born the other.


00;09;52;16 - 00;10;07;10

Speaker 1

Really. They're really strong. They're they're really, really strong women like, you know, street woman. Yeah, yeah, they are. They walk up the stairs, they can climb all the way up to the ceiling. So commuter.


00;10;07;11 - 00;10;09;00

Speaker 4

That's yeah.


00;10;09;09 - 00;10;09;27

Speaker 3

And that's a lot of.


00;10;10;14 - 00;10;11;17

Speaker 4

Chinese.


00;10;11;17 - 00;10;14;12

Speaker 1

So yeah, um, I just.


00;10;15;15 - 00;10;28;23

Speaker 2

If I just focus on so many things, um, I don't know, I just like to just focus on that and maybe I'm considering to really open a mixed class in a weekend and see how it goes. So let's see.


00;10;30;07 - 00;10;30;29

Speaker 4

I can imagine.


00;10;30;29 - 00;10;37;08

Speaker 3

That there'd be a lot of demand for it. I mean, you mentioned that you have I think 13 instructors.


00;10;37;10 - 00;10;38;00

Speaker 1

Yeah.


00;10;38;01 - 00;10;39;24

Speaker 2

About Yeah. Around that.


00;10;39;24 - 00;10;49;28

Speaker 3

And so how many total headcount are we talking about through a week as in customers coming in or students? I don't know. It's quite it's quite endearing and touching that you call them students.


00;10;50;00 - 00;10;53;10

Speaker 1

Yeah. Because if it's a school, they get like they get a.


00;10;53;10 - 00;10;56;26

Speaker 2

Booklet actually and they have exams to move from one level to another.


00;10;57;02 - 00;10;58;09

Speaker 1

Well let's like the Yeah.


00;10;58;09 - 00;11;07;11

Speaker 2

With all the moves and the pictures and like they have to move, like they have to like sign off moves and like so it is kinda like there is a curriculum there. So it.


00;11;07;11 - 00;11;07;22

Speaker 1

Is.


00;11;08;05 - 00;11;13;09

Speaker 2

Like even like they go to class like they don't just go, I'm going to work, I know I'm like, I'm going to class, you.


00;11;13;09 - 00;11;18;04

Speaker 1

Know, it's this they it's it's like that. Yeah, yeah, yeah.


00;11;18;19 - 00;11;39;03

Speaker 3

I mean, what's beautiful about your business, from what I understood so far from it, is that you're not looking at it from a pure monetary gain, which, sadly, a lot of business owners just look at the bottom and numbers. Yeah. And they just, you know, treat their customers as trash because they say, you know, another one will walk in through the door, which is nice with you, is that your focus is on both on women empowerment.


00;11;39;07 - 00;11;43;16

Speaker 3

You see them as students which even universities these days.


00;11;44;09 - 00;11;59;23

Speaker 1

Yeah, yeah, yeah, yeah. I know I have really bad with numbers. Okay like my financial I counted like just sat with me. I'm like, you cannot do these things and you cannot do these things like this is the minimum you.


00;11;59;23 - 00;12;02;09

Speaker 2

Can give per class so you can cover everything.


00;12;02;09 - 00;12;10;18

Speaker 1

You know, because I'm like, Yeah, let's do an offer you an offer, you know, discounts and and whatnot. But yeah, I'm just.


00;12;10;18 - 00;12;11;26

Speaker 3

You know, it makes me wonder.


00;12;11;26 - 00;12;12;04

Speaker 4

Why.


00;12;12;04 - 00;12;19;17

Speaker 3

Haven't you talked to any of the other bigger gyms here in Bahrain and seen if you could do like, like, like a sales funnel system?


00;12;20;10 - 00;12;21;04

Speaker 2

What do you mean?


00;12;21;04 - 00;12;28;13

Speaker 3

Like so that if you're a member at, let's say, Spartan, which is I think the biggest Bahrain and biggest gym in Bahrain.


00;12;28;13 - 00;12;29;03

Speaker 1

Yeah. Yeah.


00;12;29;06 - 00;12;34;25

Speaker 3

Or there's that fighting gym, whatever that one is called, you know where they do the UFC fighting.


00;12;34;25 - 00;12;35;16

Speaker 1

Yeah.


00;12;35;24 - 00;12;54;05

Speaker 3

So that if, if, if they send somebody from their gym to do a class at yours that they get let's say 20% of whatever that fee for a one time thing is. Yeah. But I think if you would start doing that, I think your, your base rate from your customers would, I don't know if you could cover that many people.


00;12;54;06 - 00;12;57;22

Speaker 1

Yeah. Yeah I well yeah we have.


00;12;58;01 - 00;13;13;19

Speaker 2

Like we have I, we have like morning classes and we have evening classes. So basically around we teach one like 5 to 6 hours a day.


00;13;13;22 - 00;13;14;20

Speaker 3

Okay, that's a lot.


00;13;15;00 - 00;13;16;21

Speaker 2

And we have two studios, so.


00;13;16;21 - 00;13;17;16

Speaker 3

Oh, wow. Okay.


00;13;17;16 - 00;13;21;12

Speaker 2

So that could be like a half space. Like, you know, it'd be multiplied by 12. Yeah.


00;13;21;16 - 00;13;35;16

Speaker 3

Okay. So yeah, so you have, you have 12 hours and you have 12 hours of work in 6 hours, obviously because of. Yeah. Rooms. So how many, how many headcount or you look how many students with throughout a week or a day you.


00;13;35;16 - 00;13;45;04

Speaker 2

Would roughly, uh, roughly I would say if like I'll give an average of four.


00;13;45;10 - 00;13;45;13

Speaker 1

Okay.


00;13;45;16 - 00;13;51;08

Speaker 2

Students per class. Okay. So that's six, four times six. Please help me.


00;13;52;19 - 00;13;58;13

Speaker 1

2424. Okay. So 24.


00;13;59;13 - 00;14;06;22

Speaker 2

Students, are they just roughly. That's an. Okay, all right. Give and take. Yeah.


00;14;07;02 - 00;14;14;02

Speaker 3

So I mean, and do you find that 24 with 13 instructors is a good matchup?


00;14;15;17 - 00;14;46;12

Speaker 2

It's so far it's good. Like I have instructors want to teach more actually, and I tell them like, oh no, like we can't there's no like there's no sometimes it's a low season like now, for example, because it's July and August holidays. Yeah, everyone's traveling so some I have to like minimize like the all the classes or maybe we teach three times a day, uh, only or two times a day.


00;14;47;17 - 00;15;05;29

Speaker 2

But yeah, I have enough instructors, um, so far. And sometimes, like, I, I just open a class like a belly dancing class and just I contact the belly dancer to come and teach, or, like, a salsa instructor sometimes. Like, I just like something I don't like, do something new, you know?


00;15;05;29 - 00;15;09;23

Speaker 3

Um, so you're building community rather than. Yeah, in and out.


00;15;09;27 - 00;15;11;15

Speaker 1

Yeah, yeah, yeah. That's good.


00;15;11;15 - 00;15;32;07

Speaker 2

Yeah, definitely. And we always have like events like in Ramadan. We do like, uh, as a whole or like double. And then sometimes we do events outside like it's, it's more of a community than just, oh, you're going in and out a gym. Um, like everyone know each other.


00;15;32;15 - 00;15;40;07

Speaker 3

So do you do things with, with I don't want to say your customer sorry. With your students outside of the gym as well. Do you do like meet and greets and stuff.


00;15;40;07 - 00;15;47;15

Speaker 1

Yeah. Like we go to a theme park like Asbury Park and like, yeah, we, we, we like we do activities like that.


00;15;47;15 - 00;15;49;28

Speaker 3

Like, so you're building really a community. Yeah.


00;15;49;28 - 00;15;52;01

Speaker 1

Yeah, it is. Because this is how I start.


00;15;52;01 - 00;16;09;20

Speaker 2

Like, this is how I started because I didn't have any friends here. Uh, it was just my husband and my in-laws, and that's it. So this is how I created that community. All my friends were my students at the beginning, so. Yeah.


00;16;10;12 - 00;16;10;17

Speaker 4

Right.


00;16;10;26 - 00;16;13;10

Speaker 1

Yeah, that's amazing. Yeah, amazing.


00;16;13;24 - 00;16;20;08

Speaker 3

So I looked at your Instagram account. I think you've hit around 5000 something followers. Congratulations.


00;16;20;08 - 00;16;21;27

Speaker 2

Yeah, things, um.


00;16;22;05 - 00;16;29;08

Speaker 3

Are you do you have, do you. Do you see Instagram as a platform that you can reach out and potentially get new students into the front door?


00;16;29;08 - 00;16;48;08

Speaker 2

Oh, definitely. Definitely. Yeah, definitely for for for like areas and all the classes that I teach. Instagram is my main, uh, platform. Like, I tried a lot, uh, using Facebook and it did not work as well.


00;16;48;08 - 00;16;49;00

Speaker 3

Yeah. I mean.


00;16;49;06 - 00;16;49;18

Speaker 2

Guys.


00;16;49;25 - 00;16;54;26

Speaker 3

Facebook is like yelling into the void, you know? I mean, that's just grandma's on fire.


00;16;54;28 - 00;17;05;23

Speaker 1

I don't open Facebook that now. Like I don't remember the last time I opened Facebook. So it's just mainly Instagram. We're trying.


00;17;05;23 - 00;17;10;14

Speaker 2

To on tik tok is just I is I can't.


00;17;12;01 - 00;17;17;00

Speaker 1

It's true I I'm not a tech savvy so. Oh yeah.


00;17;17;06 - 00;17;17;18

Speaker 3

Well do you.


00;17;18;08 - 00;17;20;06

Speaker 1

Follow up with everything you know Tik.


00;17;20;07 - 00;17;30;14

Speaker 3

Tok is, is, is weird because I don't think it's that popular in the Middle East. I think Snapchat is, is way more popular in our neighborhood.


00;17;30;19 - 00;17;34;01

Speaker 1

Yeah. And Tik Tok as well. Really. Yeah.


00;17;34;01 - 00;17;37;13

Speaker 3

Because I mean I haven't looked at it in a while because I'm an old man now.


00;17;37;19 - 00;17;46;03

Speaker 1

I see. Well I don't think your my. Yeah but yeah I try, I try.


00;17;46;03 - 00;17;51;26

Speaker 2

Everyone now and then like yeah we have to like post there and push it there. But yeah.


00;17;52;14 - 00;17;56;12

Speaker 3

Did you, have you tried spending any ad dollars on it or ad dinners on it?


00;17;56;28 - 00;17;59;12

Speaker 2

Uh, TikTok, not no. Instagram, yeah.


00;17;59;12 - 00;18;02;10

Speaker 3

Yeah. I haven't seen any kind of success with.


00;18;02;10 - 00;18;04;23

Speaker 1

Yeah, really, it's what.


00;18;04;23 - 00;18;05;09

Speaker 3

Are we talking about?


00;18;05;19 - 00;18;09;22

Speaker 2

But definitely word of mouth is the strongest.


00;18;09;22 - 00;18;10;06

Speaker 3

Of course.


00;18;10;16 - 00;18;11;00

Speaker 2

Like.


00;18;11;09 - 00;18;12;02

Speaker 1

Yeah, I.


00;18;12;02 - 00;18;22;13

Speaker 2

Get followers here and there from Instagram and yeah, I do get students also from Instagram ads, but word of mouth like it's.


00;18;22;29 - 00;18;23;12

Speaker 3

Have the.


00;18;23;12 - 00;18;24;04

Speaker 2

Strongest.


00;18;24;07 - 00;18;25;28

Speaker 3

Have you have you tried fliers.


00;18;27;10 - 00;18;29;12

Speaker 1

Yeah, I have.


00;18;29;12 - 00;18;36;20

Speaker 2

But I never gave it out like anywhere else but carousel. So whoever comes, I would give them the flier.


00;18;36;26 - 00;18;37;24

Speaker 3

Are you shy or.


00;18;37;24 - 00;18;39;14

Speaker 4

What would know about.


00;18;40;08 - 00;18;43;27

Speaker 1

No, I just did not. Um, we're actually.


00;18;44;03 - 00;19;10;25

Speaker 2

This month, like, in July, we're going to give out fliers to all the businesses in Financial Harbor because we're opening a class steps before working hours, like at 6:30 a.m.. So we're beginning to do that again. Before we did not, I think we maybe we did I did not need to do that because I have the Instagram ads.


00;19;10;25 - 00;19;13;01

Speaker 2

So we already get people.


00;19;13;21 - 00;19;20;29

Speaker 3

So from from my experience in the Middle East, I have found that fliers are much better.


00;19;21;00 - 00;19;21;17

Speaker 2

Yeah.


00;19;21;18 - 00;19;37;19

Speaker 3

In in getting any kind of return than you get on Instagram, Instagram on like that, the whole ad thing. You get followers but not so much like you don't get so much as as a value transition right because followers and the end of the day other than, than than creating brand awareness.


00;19;37;21 - 00;19;38;04

Speaker 1

Yeah.


00;19;38;06 - 00;19;54;23

Speaker 3

Or any kind of, you know, clout. Yeah. Isn't that useful? What I found is if you I know a print shop here in Bahrain that they're pretty cheap. I think they wanted like 4000, uh, the fliers they wanted like 35.


00;19;54;24 - 00;19;55;26

Speaker 2

BD Oh, well.


00;19;56;06 - 00;19;57;24

Speaker 3

Colored both sides.


00;19;58;11 - 00;19;59;17

Speaker 1

And that's up top.


00;19;59;17 - 00;20;00;26

Speaker 2

Top copy, top copy.


00;20;00;26 - 00;20;25;07

Speaker 3

Tops. La la la la la la da. Had hammered it somewhere down there. Bye bye. Hammered town. And it's just a factory. Oh and you go in and all the lights are off and it's just a printing machine and everyone's working there like, like, like gremlins. The night. It is terrifying, but it's super cheap. And you just go, you know, and see a, uh, city mall.


00;20;25;16 - 00;20;43;11

Speaker 3

City center. Sorry. Yeah. You just go to one of the guys, you know, we're washing cars, give them, like five BD, and they'll go through all the cars and just put your flier there. And the same thing. If you go to, which is that area in Bahrain again, I keep forgetting sorry, I'm terrible with names where all the Westerners usually live.


00;20;43;23 - 00;20;44;05

Speaker 2

And what.


00;20;44;25 - 00;20;47;26

Speaker 3

A no, no, no, no. Well, the American bases and all that.


00;20;48;05 - 00;20;48;17

Speaker 1

A fair.


00;20;48;17 - 00;20;57;27

Speaker 3

Do you fair. Yeah. Okay, there. You're probably also going to find a large clientele base. And again, just go to one of the car cleaner guys that you see on the street and give them a 580 and they'll put all over.